PS IMPORTERS IS THE NEW DISTRIBUTOR
FOR MOTO GUZZI AND APRILIA IN AUSTRALIA

THE ROLE WAS PREVIOUSLY PLAYED BY JOHN SAMPLE AUTOMOTIVE. PETER STEVENS IS ALREADY A PARTNER FOR THE PIAGGIO GROUP’S SCOOTER BRANDS AND IS NOW ALSO TO HANDLE ITS MOTORCYCLE LINES.

June 2016 – John Sample Automotive PTY LTD, Piaggio Group and PS Importers PTY LTD have reached an agreement to transfer the Australian distribution of the brands Moto Guzzi and Aprilia to PS Importers (Peter Stevens motorcycle group, ed.). John Sample Automotive introduced Aprilia motorcycles into the Australian market in 1997, and added the iconic Moto Guzzi brand to its stable in 2003.

“We have greatly enjoyed the privilege to distribute and build such iconic brands in Australia… contributing to their growth in an ever-changing and increasingly competitive industry. We now pass the baton over to PS Importers who we know will manage the brands and the dealer network with professionalism and passion. We thank our customers and retailers for the many years of support for these incredible products,” said John Sample, Executive Chairman, John Sample Group.

“For PS Importers it makes great sense to add Moto Guzzi and Aprilia to our current Piaggio and Vespa scooter distribution in Australia. We have a strong relationship with Piaggio, and this further enhances our product offering of the best European brands. We’re pleased to carry on the great work of John Sample Automotive and are looking forward to the opportunity to grow the Moto Guzzi and Aprilia brand experience in Australia,” said Paul Chiodo, Managing Director, PS Importers.

“Piaggio Asia Pacific wishes to extend our heartfelt gratitude to John Sample Automotive, for the strong determination, tenacity in driving the brands forward and for the excellent collaboration with the team. We are proud of JSA’s efforts, in inspiring the racing spirit of Aprilia, harnessing the core brand values of authenticity and tradition for Moto Guzzi, and creating meaningful connections with the community at large, as well as implementing excellent aftersales support and customer care. Piaggio Asia Pacific is proud to extend the partnership with PSI. The consolidation of all four of Piaggio Group’s brands – Piaggio, Vespa, Aprilia and Moto Guzzi – under PSI is a natural progression, as this will reinforce the strength of Piaggio Group brand presence in Australia. We look forward to working closely with PSI in this mutually beneficial partnership, and we are extremely confident that PSI’s strong background in the motorcycle industry, technical knowledge, proficiency as well as credibility, will bring to the table great success for our brands in the future,” said Simone Niccolai, MD Piaggio Asia Pacific.

The transfer of distribution will happen over the coming months and is expected to be completed in 2016. Dealers and owners should see little impact during this time, with a seamless transition planned by the three parties for the continuity of customer service, motorcycle and service parts supply and warranty administration.

(Source: joint press release issued by John Sample Automotive Pty Ltd-PS Importers Pty ltd–PIAGGIO Asia Pacific PTE Ltd).

THE ANNOUNCEMENT AS REPORTED BY THE AUSTRALIAN TRADE MEDIA:
www.mcnews.com.au
www.behindthewheel.com.au

APRILIA AUSTRALIA:

www.aprilia.com.au/motorcycles.html

MOTO GUZZI AUSTRALIA:

www.motoguzzi.com.au/home.html