February 2020 – The new 2020 ADV campaign dedicated to Vespa will put you in a good mood. It is made by “historic” importer Ets Tracqui & Fils of Tahiti (active since 1948!) in French Polynesia, with headquarters and showroom in Papeete. With Vespa Primavera, also in the Touring version, protagonists of the new photo shoot are a pleasant curvy couple and a slender model.
The president Vaea Barbot Tracqui explains: “This year I chose a woman and man who represent the majority of our population and our customers who are, in fact, curvy. These models – who I had already introduced in the previous campaign – have become very popular here, and I am confident that they will have great success this year too.”
As if to say that Vespa is truly for everyone. It is the joy of living and a feeling of freedom at any latitude and in spite of trends. Vespa brings happiness. So, enjoy this selection of images from the new Vespa in Tahiti communication campaign.
ETS TRACQUI & FILS INFO: