Image source and info: www.newuntouchables.com/modstock
March 2024 (G.T.) – Surprise: “mod culture” is not a memory from the sixties, but it is still very much alive and attracting new generations. And in London, where that cultural phenomenon was born and spread across the English Channel, a testament to this is the big event “MODSTOCK 2024”: dedicated to those who, young at the time, lived through that unforgettable era, and to those who, young now, are fascinated by it.
The organisers explain (New Untouchables): “The much-anticipated MODSTOCK is once every decade. We have put together an amazing three-day program celebrating Modculture in the heart of London, Easter weekend, from 18 through 31 March. The Mod phenomenon has touched the hearts and souls of so many and continues to influence fashion, music, art and design today. MODSTOCK is a celebration of 60 years of Mod, not from its mysterious birth but from when it swept across the whole of Britain.
Since then, each new generation that discovers Mod has continued to add to the rich tapestry created by the originators and pioneers. The Mod scene is now truly global as this event can testify with faces travelling from all over the World to London, where it all began.
Once again we have put together an amazing three-day program for your partying pleasure in the heart of the capital. 229 will host the main events check out the program for all the venue info:
www.newuntouchables.com/modstock/info
Legendary live artists will appear alongside the best new and current talent. After the live acts we have assembled an incredible DJ line that will keep you moving and grooving till the early hours.
Our friends at Detail Magazine have assembled some very special guest speakers for our Q&A on Friday afternoon covering Fashion, Clubbing and Books.
If Scooters are your thing then join the ride out taking in London’s iconic landmarks. However, the best way to see the capital is from the Thames so we have booked a four-hour riverboat party on Sunday afternoon, taking in the sights and sounds of London.
We continue Sunday night with our farewell party at the iconic London Mod venue the PHEONIX just behind Oxford Circus.”
Source and info: www.newuntouchables.com/modstock
www.facebook.com/thenewuntouchables
VESPA & MODS: 45 YEARS OF THE FILM “QUADROPHENIA” WITH STING.
Sting on a Vespa GS in the film “Quadrophenia”, frame from the Italian trailer: www.youtube.com/watch?v=L2ABmjveJwk
At Modstock 2024, visitors will be expected to dress for the event. For inspiration, you can always check out the cult film “Quadrophenia” by Franc Roddam (1979), taken from an album by the Who, producers of the film. One of the stars of the film was Sting (“Ace” in the film), who rides a spectacular Vespa GS 150, exhibited in the Piaggio Museum for the fortunate exhibit, “Vespa and the Cinema” (November 2010 - January 2011). Italian actor Alessandro Gassman was on hand for the grand opening, posing astride the extremely flashy Vespa, which is also on the exhibit poster, designed by Ugo Nespolo.
GrindHouse Movie Trailers - Quadrophenia (1979) - Trailer
https://www.youtube.com/watch?v=Hqu1q2W2Ogo
WIDE REWIND, FROM THE ARCHIVES:
wide.piaggiogroup.com/en/articles/people/the-who-quadrophenia-sting-and-mods-on-vespa-scooters
Source and info: www.facebook.com/groups/theofficialvcbpage
For English Vespisti, and others, the next big event will be “British Vespa Days”, 26-28 July 2024 by The Vespa Club of Britain. ( www.vespaclub.uk).
In the background photo, the splendid Vespa customised in the colours of the United Kingdom’s Union Jack flag (and supplementary Mod style rear-view mirrors). Image source, Burton Brewers Scooter Club:
Image source, Burton Brewers Scooter Club:
www.facebook.com/groups/theofficialvcbpage
Vespa advert for the UK market, sixties era.
